Welcome
Welcome to the Geodemographics Knowledge Base, a comprehensive directory of hand-selected websites for people interested in the application of geodemographics and geo-spatial analysis. The site has been produced by the Census and Geodemographics Group of MRS, the world’s largest association representing providers and users of market, social, and opinion research, and business intelligence.
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What's New?
Reflecting better the views of users in the Assessment process – UK Statistics Authority Statement
UK Statistics Authority's plan to enhance the collection, use and reporting of the views of users of official statistics in the Assessment process.
Date announced for Targeting for Multi-Channel Marketing Seminar – 24 November 2010
Register your interest here.
2011 England and Wales Census Press Release
The UK Statistics Authority has confirmed the Government's decision to proceed with the existing plans for the 2011 Census in England and Wales.
http://www.statisticsauthority.gov.uk/news/2011-england-and-wales-census.html
Major Government announcement – significant datasets now available free
Following the Consultation on Policy options for geographic information from Ordnance Survey, the Government has published its response.
http://www.communities.gov.uk/documents/corporate/pdf/1528263.pdf
Free Our Data - Guardian Report
Free data for personal and commercial use announced in the biggest shakeup in the Ordnance Survey's 260-year history. You can now download maps as detailed as 1:10,000 scale, or collect a list of locations appearing on maps at the 1:50,000 scale, or a conversion system for postcodes to grid references.
http://www.guardian.co.uk/technology/2010/apr/01/ordnance-survey-maps-download-free
Royal Mail taps eBay data for direct marketing tool
Royal Mail teams up with eBay data analysis firm Advanced Ecommerce Research Systems (AERS) to launch a new service to help direct marketers target the households likeliest to buy their products. The new insight tool merges AERS’ eBay transaction data with Royal Mail’s delivery information. Data is anonymous and aggregated to a postcode level and aims to provide clients with an overview of the types of product a household buys on eBay and how much they spend. Information will be refreshed monthly.